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Categorization and tagging let asset users conceive and retrieve the way a novelist might tap into his or her own reservoir of ideas. Therefore, one of the biggest payoffs from DAM is categorization.īut let’s dive deeper into the details. It would be nice if marketing and digital teams had the bandwidth to createįolders and subfolders for every imaginable type of image-but they don’t. Services have manufactured the images and footage to perfection do we load them into the DAM system, our internal marketplace for finished products.įinished products, we maximize our current resources. The server is essentially a warehouse-only after creative Initially, our creative or video teams load raw images and video onto a server that is only accessible to our design team. Our asset development process complements This way, we save more time and we reallocate resources for major photo shoots. Then we can capture and edit additional photos. All our assets are tagged and keyword searchable so we can immediately determine if we have an image that already fits our purposes.
Operate on a search first, shoot later basis. The digital assets you already have are far more valuable than the assets you don’t yet have-that is, if you can find them.
Safeguard your history in a DAM system-the time and cost of digitizing this record will save major headaches and disappointment down the road. Means that nonprofits need to get CDs, tapes, and perhaps even floppy discs into secure cloud storage with redundancy (i.e., one or more copies in additional server locations). Magnetic media such as audio video tapes have a 10- to 20-year lifespan. Indeed, the National Records and Archives Administration estimates that anĪverage recorded CD-R only lasts 5 to 10 years, despite manufacturer’s claims of 25 years. Historical assets help establish this credibility, but they are notoriously hard to store. Donors usually prefer to give to organizations that are established, successful, and capable of showing their We know that in the nonprofit world, a big track record is a big confidence builder.
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News clips, radio recordings, TV footage, photos, and now web content document our efforts. Prestigious, enduring nonprofits have extensive histories. We know that costly graphics and videos aren’t being shelved in favor of other assets because we can also track who uses the system.
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Anyone can download files, but we alone can quickly and conveniently insure that the rightįiles are on the cloud. Of the 600 users, only a few have uploading privileges. Of our brand and the quality of our digital assets.
Our DAM system has protected the consistency
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The results could be a PowerPoint or PDF with low-quality graphics and the old logo. To scrape assets from web pages or outdated assets. If one of your executives has learned that file requests take hours or even days, they will also be tempted Your team members are using the right digital assets? With a server system, you don’t. None of them needs to request files anymore. We have a total ofĦ00 users, 50 to 100 of whom use the system daily. This could take hours or days, depending on demand.ĭAM is self-service: Everyone who needs files can access them at will. Pre-DAM, we stored all these files on servers, and when anyone needed a file, they had to reach out to a designated digital asset caddy thatĬould retrieve the right file. We use photos, videos, logos, graphic standards, and branded templates for outreach.
If you’re in the nonprofit world, here are five ways you can leverage digital asset management to amplify outreach.
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